There’s a lot that we like about what Smart are doing right now. Their focus is on delivering smart ideas to make cities better places. Here’s a great example of how they’re doing it with some simple stop motion animation and video.
What happens when you scratch the surface of a brand?
People are becoming more skeptical of brands – the Global Trek 100 report found that only 15.4% of UK consumers believe what brands say in their advertising, the rest are neutral, disbelieving or unsure. Marketers have long known that brand strength is more than a logo and an advert but many organisations are now recognising the power of purpose. In a study by the Havas group in 2013 over half the people surveyed believed that brands have the ability to improve the quality of their life and well being – but only 5% felt that they actually delivered this!
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