What is social design?
Society leads us to believe that becoming more and more “connected and social” is positive. Managing our various pages, curating our personal “brand”, filtering the good, in many ways social media becomes a shiny façade of how we want people to perceive our lives. It’s less real and more window-dressing. At the same time, companies are chasing users for “likes”, shares and retweets by producing content and hoping people engage. But what type of relationship is really created? Is it just perpetuating a mutually superficial existence?
