In the first part we looked at how brands performed at the World Cup but what about the other major sports events – with many brands reaching for the mass audiences associated with the World Cup would we see some creative thinking around some of the other sporting events in the calendar?
Here’s a great piece of work from The North Face. Entitled “Never Stop Exploring” it brings their adventurer spirit into the retail environment. When customers entered their pop-up store in Korea the floor started to retract leaving them with a wall to climb. Those that hung on were then presented with The North Face clothing just out of reach and 30 seconds to decide if they jump for it. Would you go for it?
The summer of sport has left us but here we take a look at how brands performed at the different competitions. In the first of this two-part piece we look at the World Cup – it set all sorts of new records in online engagement but how did different activation strategies perform through the tournament?
At their first home game of the new season, a group of PSV Eindhoven fans staged a protest against wi-fi being introduced into the Philips Stadion. Their grievance being that you should be there to watch the game and not have your head in your smartphone.
The city of Pittsburg has got it right. Unlike most city centers, when confronted with addressing the demise of buildings through years of neglect, instead of razing the ground to build new structures, the city collaborated with a group of like-minded organizations to formulate a plan to abandon demolition and instead repurpose the buildings to create desirable green urban living spaces. The groups vision would bring the community back to the city center, just like the glory days of the 1930s.
The ABC of Architects- first stumbled across this when searching for images of the new Renzo Piano ‘shard’ in London. Love this playful animation showcasing all the architecural greats of the 21st Century. I tried not to get peeved when they used the iconic Piano + Rogers Centre Pompidou to represent ‘R’ as, in my opinion, two greats such as those should not have to share a letter. Yes, as fedelpeye state, they tried to use as many nationalities as possible however sometimes exceptions must be made!
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