Nikon at Amsterdam Lights Festival
Nikon’s partnership with the Amsterdam Light Festival offered a perfect way to demonstrate the capabilities of the D5300, D610 and D750 to showcase the DSLR quality differences vs mobile in low light.
Our approach was to demonstrate Nikon’s photography expertise by setting up shoot zones around the light installations to recommend the best perspective to capture great content. We had professional Nikon ambassadors on hand to help people get the most out of the cameras. We also set up the Nikon Camera Loan scheme in the heart of the festival enabling people to try the product range and pick up tips and tricks to get the best shots.
We also teamed up with Michiel Buijse to give masterclasses on shooting in low light and workshops on light sculptures. The workshop sessions sold out and we created mini-episodes that were then added to the Nikon Life website and YouTube channel.