Nikon European Film Festival
To increase engagement with the film community and generate great content in the process we created the Nikon European Film Festival - a creative challenge for aspirational filmmakers. We recognised the rise in film festivals and developed a format that connected with the Nikon brand position of "I Am Different".
Our challenge was to create a short film of 140 seconds on the theme "A Different Perspective." Connecting with the aspirational photographer and filmmaker, this creative challenge actively promoted the shared passion of film-making and inspired new talent.
We designed and built the festival website and managed entry submissions up to and including the selection of the finalist shortlist. The competition had five categories with the Best Film prize being an all-expenses-paid-one-week networking trip to Cannes as a special guest of Raindance. We brought together a grand jury chaired by Asia Argento to select the winners in each category that were announced at the Raindance Awards Evening in London.