Scape BV

Nikon Life

NIkon came to us looking to get more from their sponsorship activity. We created an activation platform that became a central place for all sponsorship related activity. In recognising the personality of Nikon and defining a persona we not only provided this online platform as a nucleus to all European sponsorship activity but we gave a solid strategical guidance for the right types of events that should be assoiated with the brand. 

Through Nikon Life we set creative challenges for Nikon users and provided masterclasses or advice from ambassadors. By tuning in to what the Nikon user is passionate about we were able to bring that passion to life through sponsorships, owned events, online and mobile. The platform allowed Nikon to showcase their products in action whilst creating meaningful contribution and engagement with consumers.

We produced a tool-kit for each of the participating countries and they could dial up the level of involvement that we could provide from simple direction on use to higher level strategic support on their sponsorship activation.

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Project Summary

  • Pan-european sponsorship strategy
  • Digital sponsorship activation platform
  • Nikon Life brand guidelines and country tool-kit
  • Brand partnership guidelines