The storytelling was based on bringing to life the primary use cases we identified among potential users. We mapped out the UX and design of the Cargoroo app, bike livery, content creation for offline and digital assets including OOH, posters, brand films, social media ads, and website.
Having learnt that 80% of users had their first ride on a (electric) cargo bike with Cargoroo led us to the Cargoroo demo stations. A Cargoroo demo team will show up at squares, playgrounds and during street events for locals to learn more about Cargoroo and of course make a test drive. #letscargoroo.