Easygenerator
Knowledge sharing made easy
Knowledge sharing made easy
The repositioning of Easygenerator led to the development of a new brand and organizational fundament, including a new visual identity, messaging and manifesto. The new storylines were translated through a website redesign, community outreach initiatives and thought leadership recommendations.
We also led sessions to define and shape the internal culture to ensure they live their purpose inside and out. From there we developed a Brand Book for current and future Generators.