The North Face bring the adventurer spirit in-store

Here’s a great piece of work from The North Face. Entitled “Never Stop Exploring” it brings their adventurer spirit into the retail environment. When customers entered their pop-up store in Korea the floor started to retract leaving them with a wall to climb. Those that hung on were then presented with The North Face clothing just out of reach and 30 seconds to decide if they jump for it. Would you go for it?