Easygenerator

Knowledge sharing made easy

Growing out of the startup phase, e-learning platform Easygenerator is scaling fast. The team has a solid mix of educational and technical specialists. They asked us to look at the company to define its purpose and personality. Then translate it to building a community of learning professionals.

The repositioning of Easygenerator led to the development of a new brand and organizational fundament, including a new visual identity, messaging and manifesto. The new storylines were translated through a website redesign, community outreach initiatives and thought leadership recommendations.

We also led sessions to define and shape the internal culture to ensure they live their purpose inside and out. From there we developed a Brand Book for current and future Generators.