Joep Lange Institute

Advocating the impact technology can make in healthcare

Asilia’s Journey demonstrates the potential to change healthcare financing and delivery. This is a 24-hour multimedia story on people’s mobile phone to show how modern technology tools can provide support in the fight against HIV and AIDS. Mobile technology is a powerful tool to fight the spread of HIV and to connect to those living with the disease. The mobile can help people feel less alone, offer smart solutions for finance and adherence while bridging geographical limitations that were otherwise a major barrier to care.

A collaborative process

Heineken Greenspace was co-developed with young people in Valencia and a nationwide creative brief was issued across Spain asking young talent across the disciplines of music, film and design to articulate what the greenspace idea meant to them. Internationally renowned mentors from each discipline were then asked to select and develop the most inspiring projects for showcasing at the 7 day launch event which challenged all participants and performers to “Go Beyond”.

Heineken Greenspace continues to host hundreds of events, competitions and cultural showcases with the consistent generation of credible content being utilised by the brand across other media.