Listening is an art
Mastering the art requires more than letting soundwaves passively enter into the ear. It’s a dynamic process demanding focus, training and practice in the same way we would learn any other art such as music, painting, architecture or acting.
Once mastered, it becomes a habit and when not done, feels as if something is missing—like forgetting to brush your teeth. In addition, better the sound, deeper the emotional connections we make which in turn provides real benefits to our physical and physiological state.
We did qualitative and quantitative research to position the Art of Listening for the company.