Kraijcek Foundation

Celebrating 20 years by building the Biggest Kraijcek Playground in the Netherlands

We identified 4 key types of PLAY that shapes playgrounds for different age groups. We then combined activities into a giant playground to celebrate the past 20 years while looking forward the next 20.

Tennis professional Richard Kraijcek has a foundation that focuses on The promotion of sports activities in a socially safe situation for young people in those districts where the possibilities are limited.

They create playgrounds across the Netherlands in underserved urban areas to be a multifunctional combination of sports and play. For their anniversary, they wanted to build the largest Kraijcek Playground in the country.

800 kids, aged 6-18 yrs old had a blast. Working with representatives from the various athletic associations, we divided the kids into 8 different zones. From traditional sports such as football and tennis to parkour and obstacle running, there was a full day of challenges, skill tests and pure fun. Kid reporters captured the day and worked with media companies to produce the event recaps.

Making the ‘smarter’ world more human.

Govert Flinckstraat 309-311
1074CA
Amsterdam, NL
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