Nikon came to us looking to get more from their sponsorship activity. We created an activation platform that became a central place for all sponsorship related activity. In recognizing the personality of Nikon and defining a persona we not only provided this online platform as a nucleus to all European sponsorship activity but we identified territories that fit the brand and the personas they wanted to reach.
Through Nikon Life we set creative challenges for Nikon users and provided masterclasses or advice from ambassadors. By tuning in to what the Nikon user is passionate about we were able to bring that passion to life through sponsorships, owned events, online and mobile. The platform allowed Nikon to showcase their products in action whilst creating meaningful contribution and engagement with consumers.