An interview for Marketing Tribune
This interview was originally published on Marketing Tribune
Jeff Povlo, American and general manager of social design company Scape in Amsterdam, is a brand activation specialist with a penchant for developing concepts that connect brands with people while achieving business goals. Povlo has worked with global brands, cities and civil society organizations, and created innovative music, sports and entertainment platforms with international companies such as Heineken, Nokia, Vodafone and Nikon. Time for an interview with the American about his vision of B2B marketing!