Cargoroo

Carried by Cargoroo

Cargoroo is on a mission to positively impact the lives of city dwellers by renting out shared electric cargo bikes in their neighborhoods. We helped build the Cargoroo brand and launch in a way that emotionally connects to users, cities and investors.

We spoke to communities and understood their needs and motivations to ride. They helped us plan our community engagement plan and affiliate marketing activities. At the heart of our storytelling is storydoing–incenting people to download the app and try the Cargoroo e-cargo bike while ensuring lasting value to our subscriber community.

73% of users say they’ve actually replaced a car ride with a Cargoroo.

Our role was to help Cargoroo accelerate the mobility transition by positioning them as an accessible and reliable alternative for the car to carry kids, cargo, pets and more. After over 1,000,000 km ridden by their customers, we’ve built an active community of loyal subscribers to the brand.

Scale and Speed of Growth

Whether you measure their growth in parts, orders, people or square meters, the speed and scale of their ambition is truly mind-blowing. We dug into their logistics process and invited people to step into the robotic Kramp shuttle for a fast paced ride through the facts and stats that have defined their journey.

We mapped out the UX and design of the Cargoroo app, bike livery, content creation for offline and digital assets including OOH, posters, brand films, social media ads, and website.

Having learnt that 80% of users had their first ride on a (electric) cargo bike with Cargoroo led us to the Cargoroo demo stations. A Cargoroo demo team will show up at squares, playgrounds and during street events for locals to learn more about Cargoroo and of course make a test drive. #letscargoroo.

Kramp70

Spin and Deliver

Teamwork makes the dream work so we developed a game where four teams competed against each other to deliver a Kramp package from Order in to Delivery by collectively generating power via their peddling. We created a software that harnesses the kinetic energy from multiple stationary bikes positioned in a row. Each team had a blast spinning like crazy to get their Kramp delivery truck to the finish while we reinforced the company’s logistics strength.

Kramp70

Red Crate Race

The iconic red crate is Kramp’s signature. So we turned them into red crate racers, complete with racetrack to see how fast employees could (safely) carry themselves to the finish line.

The Kramp Anthem: Every Story Has a Part

What a better way to celebrate the company’s anniversary than assemble a Kramp band and write an anthem. We went on the search for musical talent across the Kramp territories and began the writing process. The Kramp band took the stage and played at the main event. Made us proud to see everyone rocking out and singing along.

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